A New Home for Your Fashion Finds

Reimagining Preloved, One Item at a Time

Fashion is more than just clothing—it’s a reflection of personality, creativity, and individuality. But the way we consume fashion has changed drastically. Overproduction, impulse shopping, and short-lived trends have created a wasteful cycle where clothes are discarded faster than ever before. At Prelura, we’re flipping the script.
Prelura isn’t just another resale platform. We’re redefining secondhand fashion by making it simpler, smarter, and more rewarding for both buyers and sellers. We believe in quality over quantity, sustainability over waste, and individuality over mass production.Every piece of clothing has a story, and we’re here to help it continue—through new owners, new styles, and new possibilities.

The Problem We're Solving

Fast Fashion ImpactThe fashion industry produces 92 million tons of textile waste every year. Mass production has made clothing cheaper and more disposable, leading to overfilled closets and landfills packed with barely worn garments.

Impulse Shopping & Unworn ClothingThe average person wears only 20% of their wardrobe regularly. The rest sits untouched, often forgotten until it’s time to declutter. But instead of tossing items away or hoarding them indefinitely, what if there was a better option?

Challenges in the Resale MarketMany existing resale platforms are complicated, impersonal, and frustrating to navigate. Sellers struggle with slow sales, unreliable buyers, and pricing confusion. Buyers worry about product authenticity, item condition, and getting fair deals. Fashion should be sustainable, stylish, and accessible. That’s where Prelura comes in.

Our Vision


We see a future where second-hand fashion is the first choice. A future where selling your clothes is as easy as posting a photo, and finding unique, high-quality items feels as effortless as browsing your favourite store.Prelura is built for people who love fashion but want a smarter, more sustainable way to shop and sell. We’re here to make resale:
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  • Effortless - No confusing steps or unnecessary friction. Just list, sell, and ship.

  • Enjoyable - A beautifully designed platform that makes buying and selling feel exciting.

  • Empowering - Helping people make money from clothes they no longer wear.
  • Ethical - Fighting fashion waste and supporting a more sustainable industry.


How Prelura Works


For Sellers
  • List in Minutes – Snap photos, add details, and set a price in a few taps.
  • Smart Pricing Insights – Get help pricing items competitively.
  • Quick & Secure Payments – No waiting weeks for payouts. Sell, ship, and get paid fast.
  • Seamless Buyer Interaction – Manage orders, respond to offers, and keep track of sales.

For Buyers
  • Discover Unique Finds – Browse high-quality secondhand and vintage pieces.
  • Graded Condition System – Clear item condition labels for total transparency.
  • Personalized Shopping – Follow sellers, save favorite items, and get tailored recommendations.
  • Safe & Secure Transactions – Buyer protection ensures a worry-free experience.


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What Sets Prelura Apart?


Simplicity FirstUnlike other platforms, we designed Prelura to feel as easy and enjoyable as shopping online—no unnecessary complexity, no frustration.

Sustainablity at the coreWe believe in circular fashion. Every purchase helps reduce fashion waste, giving clothes a second life instead of contributing to landfills

A Trusted Community
  • Buyer & Seller Protection – Secure transactions, clear policies, and dispute resolution.
  • Authenticity & Quality – Our grading system ensures buyers know exactly what they’re getting.
  • Fair Pricing – No inflated markups or unfair cuts. Sellers keep more of what they earn.

A Future of Conscious FashionAs second-hand fashion grows, we’re shaping a world where resale isn’t just an afterthought—it’s the future of shopping.
"Clothing is a form of self-expression. Let’s express ourselves while making a difference." - Voltis Labs

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